Communicating with large audiences takes a distinct set of skills and a working knowledge of how advertising campaigns, media cycles and the other factors can change the way that people relay, receive and understand messages. Mass communication is an incredibly relevant and important subsection of communication studies. The study of mass media is particularly important with the growing availability of Internet-ready computers and cell phones. Mass communication encompasses all forms of communication that rely on large-scale media, and as these communication techniques evolve, it is important to stay informed about new mass communication trends and concepts. In this section of our blog, we will look at the latest mass communication research, including studies, experiments, scientific surveys, theories and critical analyses.
TV Writers’ Strike Led to Distress and More Media Use
We tend to think television viewers would spend more time exercising or hanging out with friends if their TV was just turned off — but according to a new study by assistant professor of communication Emily Moyer-Gusé and former grad student Julie Lather of Ohio State University, that may not be the case.